Is a pod really equal to a pack of cigs? Because in that case, I'm assuming much more nic than I used before with traditional cigarettes.. I use a pod every 4 5 Why is vaping so popular? Devices are sleek and can be highly addictive. Vox The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, Altria invested $13 billion in Juul. As the U.S. moves to ban e cigarettes, their value has gone up in smoke Fortune Leading Health Groups Urge FDA to Campaign for Tobacco Free Kids