Federal appeals court puts FDA ban on Juul e cigarette sales on hold Reuters What we know and don't about why the FDA banned Juul How Juul went from a $38 billion darling to uncertain future and FDA investigation BREAKING: Juul is making its official comeback. After being sidelined for over three years due to regulatory concerns, the FDA has now granted the company full approval to resume selling its flagship The FDA has authorized Juul to continue selling its tobacco and menthol flavored e cigarettes after a scientific review.