The FDA Wants to Ban Juul by Zachary Siegel Substance You're selling poison': Valley families, doctors welcome FDA ban on Juul ABC30 Fresno The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022. The Federal Drug Administration barred Juul Labs' e cigarettes from remaining on the market on Thursday, in a move that could likely upend the vaping startup, which has faced a host of lawsuits, The FDA announced Thursday that Juul labs can continue to sell e cigarettes and refill cartridges, determining that the company's menthol and tobacco flavored pods are appropriate for the protection of public health.