The patented nicotine salt content in one 5% JUUL pod is equivalent to the nicotine in a pack (to 1.5 packs) of cigarettes. Yet, because the JUUL looks like a computer flash drive, F.D.A. Delays Decision on Juul's E Cigarettes but Orders Others Off the Market The New York Times F.D.A. Orders Juul to Remove E Cigarette Products from U.S. Market The New York Times Everything You Need To Know About The Juul, Including The Health Effects Vaping Student Health & Well Being